The new Bond game features product placement like I’ve never seen in a video game. Most know that you can buy the Bond Watch for every movie, but now they heavily feature an Omega in the game that you can buy in real life!

Do you think a featured product in a game like this is a slam dunk for brands? Are there other examples in games?

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It’s also way more customizable in the game than it is in real life which is cool

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