This bowl is dead - is it because there’s just too much PPC activity in Twitter and Reddit?

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Additional Posts in PPC

Looking to switch from SA360 to Skai based on the new experience basically being exactly what we get for free within the Google Ads UI current - any thoughts, forewarnings, experiences where you did this but ultimately went back to SA360?

Hey y'all. Haven't seen a PPC bowl yet. Let's talk awesome!

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Hey all. Paid search strat here. What would the salary expectations be for a senior strategist in nyc for paid search be? I started 06/2021 as a assistant then promoted to a strategist 05/2022. I’m at 65k.. so I wanted to see what I should ask for especially if I am being considered.

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Question for paid search experts who have big agency experienc (e.g. big 4, dentsu, etc.) - is it considered standard to use SKAG instead of STAG, and use alpha/beta structures?...even with the changes Google has made to phrase and exact match? The various agencies I've worked at (small agencies) never use that method.

If you were interviewing someone from a small agency and they said they didn't use those types of account structures, would you think they were inexperienced?

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Dear Fishbowl PPCers I need your help!

A client is insisting we used Adobe bod manager for their campaigns, and neither me nor my team have experience with it.

We're also not on a timeline where we can really get up to speed on it ahead of a couple deadlines.

I've also argued for budget for external consulting hours and that's been disapproved.

I'm on my own. Or am I?

Hoping some kind soul with experience managing Google Ads through Adobe can help me out.

Continued...

Looking for strong PPC managers for a fully remote role at our agency. If you’re experienced in the full Google Ads portfolio (search, display, YouTube) let’s talk!

Question for agency PPC experts. Who is responsible for your client's monthly paid ads budget? The PPC expert employee or someone else in the company keeps track of the budgets to not overspend?

Looking for a Supervisor to join our team here at Rain! Gig is 100% remote, flexible hours, really great team that ACTUALLY focuses on work life balance, working on some really cool large scale client across industries! 3-5 years experience managing people & within platforms, YouTube is a plus!

Does anyone use Universal Local Campaigns? A client wants supplemental support for specific locations. I’ve never run a ULC campaign targeting a single location - any idea if this would compete with our existing campaigns targeting the same locations (we run campaigns targeting location groups by region)? Can a ULC targeting a single location see scale without sacrificing too much cost/store visit efficiency? Google Help articles are, unsurprisingly, no help.

What do you all think of Google Performance Max?

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Anyone hiring for PPC specialist? I have a former coworker looking for work. 100% remote…US citizen staying in Mexico.

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I’ve been a search manager for 8 years. What kind of role can I take on at a place like Google etc ? I am trying to figure out what’s next for me. I’ve considered client side, a lot marketing director roles that I think could be a good fit but I feel lost. I am tired of no upward movement in my career.

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Ok.. I really want to get a search bowl going. Anyone interested? So here’s a topic we can start with: Does anyone still use Google’s enhanced PC?

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Hi PPC Guru’s

I recently started a local store visit campaign but it’s not allowing me to optimize towards store visits. My Google rep doesn’t know what she’s doing I swear, she’s not had any answers and she’s the one the recommended we utilize this ad type. Any ideas why it’s not letting me optimize towards this? Get directions is what I currently have it set as and we are getting conversions but we really want the store visits. Thanks so much!!

An agency recommended we invest heavily in Smart campaigns in G.Ads. WTF?
Why am I paying this agency?

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