This is for anyone on the hiring side - for creative roles like copywriters and strategists, how much weight do you place on portfolio storytelling versus metrics or client results these days? In advertising, creativity is everything but I’m curious if recruiters are now tuning more into data-driven impact when shortlisting candidates.

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Portfolios still count most, but I look for storytelling plus results. The best candidates connect their creative work to actual campaign outcomes like engagement growth, client wins, or measurable brand impact.

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This. I don’t need another designer who thinks they’re making art. This is commerce, babe. Help the client meet their business objects or we’re losing the work.

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Additional Posts in Advertising

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