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I wouldn’t say it’s terrible. Script could have been more poetic but not sure I would have bought that coming from Cena

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Maybe it WAS more poetic. Maybe this is what remained from many rounds with the client. We’ll never know.

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If you look at the YouTube comments people love this. So the ad did its job if impressing normal non-ad people was the goal.

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Yikes that’s bad VO

Meh it's alright. I get annoyed about the saying "they said it was impossible/ they said I would fail/ etc" when it's so unlikely anyone would actually say something like that lol. Like, has anyone ever doubted Honda. I feel it's been a reputable brand/engine forever but I could be wrong

Feels like deep-seeded corporate insecurity to me… I love it. Cower, Honda, cower.

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You watched it on an amc jajaja?

It was on during football lol

The VO script is competing with the spot. They just don’t go together.

Just needs some nice music throughout

It’s all true, they were heavily doubted and ridiculed esp as an Asian company among the big america car manufacturers. Look up jalopnik’s article “When Honda gave GM one of history’s most amazing smackdowns”

Also I’m sure this was what was left after many rounds of feedback. I’d bet good money the first round was much more poetic. But the finished product is much closer to the kind of copy Honda likes. Honestly I used to think Honda sucked as a client but compared to the ads coming from other car manufacturers…they’re not bad. Not bleeding edge but far from the worst. I even sort of miss it sometimes lol

The VO totally works, in my opinion.

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