Title shifts? I see a recruiter on LinkedIn saying the traditional titles are outdated. Maybe outdated is the wrong word. But if you want to up your availability to get jobs you need to look for other titles. Creative Director may be a Brand Creative Lead. And of course these roles may take on different new responsibilities. Anyone have any intel of some of these new titles. Other skills we need to bring? This “creative director” has spent a year looking.

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Posting as :
works at
You are currently posting as works at

They are trying to change the names because then they get to change the compensation since it does not have a level or an expectation.

If i polled 100 ppl in the industry and asked what an ACD made in Chicago with X Years of experience, i bet 80% of them woukd answer correctly in the expected salary band.

But if i make up fake titles like “Brand Creative Lead” or “Lead Content Creator” the there’s smaller salary history or little research that can get done.

When interviewing for the role, ask the recruiter what the traditional equivalent would be of that level. Because It’s a way to pay you less.

likesmart

I’m an associate creative director and I applied to a ‘junior creative director’ role today. I’m confused too 🤷

likefunny

The mental flips we’ll get to do just to make a lateral move

I'm an ACD and doing what a CD would normally do. Titles don't mean shit

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