To all my writers: do you ever write headlines together with your art director, or is it mostly just scripts and big ideas that you do together with them?

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I don't write with them, but I'll run them by them to see if they make sense, if it makes them laugh, or makes them think it's dumb.

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Bounce lines/ideas off of them but almost never write with them.

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i'm an AD and although my writer is responsible for the bulk of the headlines, i'll throw any that naturally come up during concepting under their list to take or leave

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Depends on the partner. The best one I had - we couldn’t tell who do what in the end.

likeuplifting

Whatever gets the job done. I sometimes text them images of doodles I make throughout the day. The. Sign off with “Check it out. Pretty cool, right! Consider us even.”

The trick is to keep doing that until they tell you to stop.

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I help out occasionally but my partner always starts it and then I’ll throw some in or thought starters for inspo. Same for comps like they can’t actually comp but sometimes they’ll help me with swipe or give me an idea of what to comp

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Sometimes my AD writes the headline and they’re great! I like to work on the tone for something that needs a script together, then I drink a bunch of wine, get emotional and churn out the script in an hour, alone… mostly in a dark room being weird and regretting life decisions.

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As an ACD (art) I always write with my partner. Together and separately on most assets. But I love writing, and have often thought about going the CW route.

likeuplifting

Back in the day, it was a team sport. Headline writing. These days it feels like I am working alone 90% of the time. But the plus is, I can work much faster that way. And I have AD chops as well so I can set type and sketch and craft and really get my ideas 75% of the way there before anyone sees them.

likeuplifting

my ADs never give a shit so i do it alone

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One art director scoffed at me when I asked him if he wanted to write a script, but I think that guy may literally not be alive anymore. Can’t find him online.

Wait! Are you confessing to a murder right now?

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likehelpful

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Cool job offer for AD

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Hi Fishes, Im currently working as a data engineer for a multi national telecommunication company. I got an offer to work with Capco for a leading UK bank.
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Anyone else have a M.S and barely making over $20/hr in the healthcare industry? Smh, debating on a career change.

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Additional Posts in Advertising

If you live in LA, dm me for secret wineries in SB county that will blow your mind. I’ve literally been to all and give you the goods and they are so close and life’s too short to drink crap wine!

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Cool job offer for AD

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Is there any way to get Cannes’ festival pass for free without making your company pay for it? Like the case with Young Lions competition, where they pay for flights, accommodation and the pass.

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What agency did the Absolut campaign?

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Why do people in this industry say "like" so much? It makes it annoying to, like, walk around the building and listen

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Overheard: "How can you 'imply' cheese??"

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Saturday night live is getting good again.

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“have fun with this brief” they say before telling you the client is pretty conservative and needs to have safer options.

i know we don’t always work on stuff we’re thrilled about but i’ve never dreaded reviews for a client before until now

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What are some questions to ask/things to look for before the first time you’re jumping ship that helped you decide whether it was worth it (other than remoteness, salary, and benefits)?

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Funny to see how men are trying to post shit about DMA...

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Any word on Swift in Portland?

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This shouldn’t be news to people but it is.

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likeupliftingsmart

Thoughts about Digitas Health?

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How long can you go without having anything to do before you get laid off?

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Dear Creative Directors who’s only talent is showing up to meeting with a full repertoire of buzzwords, die slow. Thanks, everyone.

likefunnyuplifting

Anytime a client says “thanks for the creative thinking” just know they’re going to kill everything.

likefunnysmartuplifting

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