Today my clients feedback was “more punchy and fresh spin” what the fuck does that mean? Help me.

likefunnyhelpful
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Just use really bright colors and bold headlines. Seriously. Clients are retarded but I’ve learned some dumb tricks to please them. It’s hard to dislike bright colors and bold type. It’s almost impossible for a client. They can’t resist

likefunny

Think they may want meatspin

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Punchy is kind of like if witty wasn’t sarcastic or irreverent. Bright, upbeat, exciting, definitely engaging, should have some rhythm to it. Very quick and short. Maybe more like a positive tone version of quippy.

likefunny

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