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Toronto ad fish 🤠 I’ve spent most of my career working as a copywriter in London (6 years here, 2 years Toronto) and the market is pretty different here. I’m planning on moving back home but wondered….how do you find work in Toronto? Agencies barely post openings, is the recruiter scene strong? Is it mostly who you know?
Welp, see yeah later KFC!
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They’ll leave all the dumb lower funnel stuff with us and give the important brand stuff to WK. it’s already happening. The new drake stuff is WK
Have they done anything good in Canada so far?
they did the grinch work the last 2 years
According to people at PlusCo? None. McDonald joined Cossette only 5 years after the agency was created, and it’s been with them ever since. According to people at W+K? Very likely.
But let’s look at it this way. W+K handled McDonald for the longest time in the USA, Cossette did the same in Canada. Cossette opened a shop in Chicago to handle it on US territory, and failed. W+K opened a shop in Toronto to handle it in Canada… should they succeed or not is yet to be written, but one thing is almost certain, is that they’ll keep a small part of the business to Cossette, at least for now.
If they were to take all or the majority of the McDonald’s work, they would need a Quebec office.
Yeah, I’ve been noticing all the fun brand work has been coming out of w+k. But even some of the lower level funnel work is moving over there too. Feels like it’s happening faster than we think.
Hadn’t heard from her in a while.
Was starting to wonder if she was OK.
At least that’s settled.
Pro
What are the chances they even want the lower funnel slop?
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Could the lower funnel work at Cossette be considered… Sub-standard?