What are your thoughts on creating a memecoin as a marketing gimmick? Pretend you are CMO at Nike and created Nikecoin. It could generate a lot of buzz or blow up in your face.

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I feel like my instant reaction is this being some executive's pet project and having to counsel them on why NOT to do it.

I guess it could be on brand for some organizations but I feel like it comes with way too much legal and brand reputation risk for most.

The legal implications could be massive - this is something that can impact your customers financial wellbeing. In the case of a memecoin for marketing purposes, likely only for the worse. I could see that ending very badly!

It's a truly terrible idea, and I think most people would be talked out of it, if it got that far, by the company lawyers. But it's such a dumb idea that I wouldn't be surprised if it happened. You just know there are executives out there who see Hawk Tuah Girl or Trump and think, yeah, let's rip off some rubes.

Way too many legal red tape for a company/brand to do it. They'd open themselves up to massive suits.

Trying to get on the cover of Forbes’s next “crypto incarcerated” issue?

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