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Did you have a conversation with him about why he thinks the snippets are important? I think you can easily voice your opinion in a polite way during that conversation - say that you hear him, but you were thinking about x, y, z. Then you can see what he says.
I think it's okay to respectfully voice your opinion, but it's important to remember that he has the final say.
I believe part of our work is letting our supervisors know when we're facing a potential problem. But remember marketing is about trying over and over again. Good luck!
I would ask what made him decide to implement a chatbot in the first place and go from there.