What are the most common problems you see between sales and marketing? How would you resolve the issue?

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The most common problems sales and marketing face are miscommunication and lack of alignment. In order to resolve these issues, it is important that both departments are on the same page and have a clear understanding of their goals. Sales and marketing should also meet regularly to discuss progress and ensure that everyone is working towards the same goal.

I have been asking myself this for a while working in Marketing. Sales seems to not know how much we have to do with so little. I remember having to run a project essentially pro bono because the allocated budget had to be used elsewhere. We were blamed for this, but it really wasn't up to us. I would honestly start paying attention to marketing issues to help teams solve issues like this one.

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