What drives you to try a new business or service?

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1. Lower price.
2. Missing features and/or better functionality.
3. Potential to increase my revenue/profit.
4. Better security/safety.
5. More competent , reputable, accomplished service provider.

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Awesome - thank you!

Hating what I have at the time. Just changed insurance providers because my current one wasn’t meeting my needs, nor could it attempt to, in trying to keep it brief. I can’t pay for something that is causing me a headache if I can help it. That's a huge drive to go make a change.

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Thank you!

I'm all about health conscious, eco-friendly products these days. So, when a business makes it a point to use sustainable, responsibly sourced goods... I'm motivated to support their company. (And I try to lead my own in the same fashion).

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Thank you!

Need or perceived need

Marketing tries to create insecurities which create need.

I totally took this question a different way. I thought you were asking how people decided to start a new business. Or was it how to support a new business?

So I guess more of how to support (but why, not how)

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