What is your favorite social media platform for marketing use? In my opinion, it’s YouTube because it is such a versatile platform. When used right, it can create access in ways that others can’t. I’ve seen some use it as their own television channel to get their shows out to the public. It has been a great platform for me from a marketing stance as well.

Any thoughts?

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I lot of my work is B2B. Twitter/X, Instagram/Facebook, etc? My audience isn’t there, or as reachable, as on LinkedIn. They don’t seem to like video ads, so YouTube isn’t nearly as effective as LI.

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I WANT LinkedIn to be more productive for my org as a marketing channel. It should be, but I haven’t seen the ROÍ as of yet. However. I am testing out a new paid media campaign on LI and I’m hoping for some strong results.

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