What Should I Be Making?

2+ years in marketing, currently in paid media managing 7 accounts. The only one handling digital at my last job—learned through experience. No degree, but relevant certifications and hands-on experience from strategy to execution.

Skills: Google Ads, Microsoft Ads, SEO, email marketing, website design, Illustrator, Canva, GA4, Tag Manager, Looker Studio, ActiveCampaign, Semrush.

Feeling undervalued. Want to get back to a generalist role. What should I expect?

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When you talk about what you should be making, there are so many variations and variables. Years of experience is one factor, but also your location, the kind of work you want to do, and whether you want to be in-house or agency… So many variations. I would start doing some market research.

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The market right now is weird, but 2+ years of experience in paid media can range anywhere from mid 50s to mid 70s depending on location, industry, and how you position yourself.

Client side might pay you more to go in house if you can land a bonus eligibility too

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