What's going to cost more, a Super Bowl spot or a World Cup spot? Will it be worth it?

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A World Cup ticket.

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it’s been a good while since i’m truly impressed by a cohort of super bowl ads ….

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Heavily depends on the brand/spot.

I’d wager the largest World Cup spots are going to be more expensive given the talent roster and global broadcast over 1 month or so.

The Super Bowl is one and done and really only interesting for the US.

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Super Bowl bc it’s a one time media event and more of a commodity. Both the media and the production. World Cup goes on much longer, fewer eyeballs at the same time, more sponsors, etc

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To produce? SuperBowl mostly because so many brands lean on celebrity talent.

For media buy? SuperBowl because each 30-second slot it $8M+.

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SuperBowl as its one moment would be a higher cost but focused on US market.

World Cup would be lower but has a massive global audience that dwarfs American football. Therefore much higher overall spending and different tiers across markets.

But like for like revenue for a final, I’d be keen to see a comparison. I presume it would still be World Cup due to sheer volume of viewers.

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