What’s your take on the freelance market for creative and strategy?

likefunnyuplifting
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Have you been in Cryosleep for the last 3 years? Serious question.

likefunny

Dumpster fire.

likefunnysmarthelpful

Was in the freelance game for 15 years till 2023 kneecapped me

likehelpful

This.

like

A few years ago it was awesome. Now it’s a supply and demand issue. Lots of freelancers out there and less freelance work. It’s extremely competitive (probably more so than ever). Many freelancers are established and very good. Wouldn’t recommend jumping in a this time.

likesmart

Strategy, pretty nonexistent without prior relationships with Strat Directors or Group Strats. My biggest piece of advice is to meet with those people at large holding agencies to break through.

Separately, if you are a hybrid of both disciplines, I would encourage you to go brand direct and skip the agency completely. Being able to plan and execute is rare.

likesmart

We are considering converting all FLs, given their high cost from a P&L perspective.

helpful

In our agency freelance work seems to have dropped dramatically

like

Me first! Get in line!

like

Over saturated. Runs a wide range of rates and quality that often don’t align.

What freelance market 😀

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