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1. As early as possible, assuming you know the person well already - give them multiple months if possible
2. This depends on how organised you are, whether you’ve done the GMAT/GRE etc. I would say three is a pretty good number, I tried four but ran out of time/motivation to do the fourth. I have heard of people doing 5+ though, to do that you have to be super organised and disciplined because each app is A LOT of work.
A good strategy is to apply to your top 3 if you feel good about them, and if they don’t go well then apply second round to your secondary preferences. Saves you money and effort that way.
3. However many you want. Obviously don’t bother applying to schools you don’t think you’d actually end up going to, it’s just wasted time and money.
How did you approach applying to the three schools? What was your strategy in identifying your targets? Considering using Stacy Blackman Consulting for one school. Is it worth it?