Which AI model do you find works best for concepting? Personally, I have had only limited success and I am happy to say that I don't feel like my job is in jeopardy just yet. I write pretty good prompts including the brief and whatever else and then paste it into four LLMs and they all kind of suck, even with my feedback. What's been your experience?

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None, honestly. Besides the fact that I never like a concept that comes from AI, I also don’t think we should concept too much with AI.

For me it’s very clearly divided.

I concept.
I use AI to help me rephrase some things and create the best possible key visuals.
After that, real craft to bring the idea into the world.

No AI in concept or final execution.

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Hard Agree. I concept.

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None.

Why would you want to automate one of the only fun parts of the job anyway? Are you a hack?

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Go off king (or queen)

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None really. A word or two in the feedback can help spawn other ideas, so in a sense it’s “partnerish” … if your partner is a near-useless moron. Same goes for headlines which are 99% terrible.

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Quit your job

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Before most of us are replaced with AI? Not a bad idea.

You can walk it through the various steps of concepting, like coming up with insights, and once you have a good idea it can help you iterate, it just can't seem to come up with that clever concept.

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