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I was in the final stages of an interview with Microsoft two weeks ago, in partner marketing. Then the recruiter told me they were putting the hiring process on hold to assess the need for the role. Well, then we heard about Microsoft layoffs last week. Seems like most were in Xbox and Project Alpha but there’s not a lot of information out there. Should I hold out any hope that I’m going to get this job? Any insights on how much these layoffs have impacted the marketing org and/or new hiring?
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It’s turned into yet another boondoggle in a year long endless circle jerk. CES, Cannes, SXSW, etc etc; the same people spewing nonsense to each other and spending money because they can. Good gig if you can get it.
Don’t forget the yachts and rosè…Cannes are only relevant if you go and can increase your “professional capital” (I just puked a little writing this)
nah nah. it's all worth it when the agency makes some video of the c-suite doing a roundtable and it gets four likes.
I’m here for Vaynerx churning out the same bad content
While I agree entirely, isn’t there also something to be said about CMOs essentially clout farming? For example, every company wants to hire the next Fernando Machado and every CMO wants to be Fernando Machado…they want to be famous. And Cannes is the place to get industry famous.
So seems agencies are peacocking as much as these overpaid CMOs that can’t stick with a job for more than 18 months.
💯
🛎️🛎️🛎️
My favorite part of Cannes is when the people that your agency paid 25k per person to send force you to go to a presentation where they justify going by telling you what they found most interesting.
Shockingly they leave out all the concerts and hangovers which make up 90% of their experience.
I mean, yes.
But - perhaps controversially - I don’t really care that a lot of the work has no tangible impact. That ship has long sailed, so won’t lose any sleep over it. It’s now largely a runway of conceptual creativity - showing what could be done. For better or worse.
They should, of course, acknowledge that rather than pretending anyone outside of the industry was one of the millions of impressions. And talk about why so little work that clients actually buy and real people actually see is so creatively poor.
Then at least it’d be more of a “what if?” creative festival, and non-creatives could STFU given it’s mostly creative make believe and very little successful marketing took place.
Alas.