Why do people write for sites like SeekingAlpha? These people put maddening amounts of analysis into their assessments, on par at times with Equity Research reports. Do they get paid for it or something?

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If you consistently make good picks sometimes you’ll get quoted in major publications or get calls from Bloomberg reporters. Helps accelerate your brand too if you’re a fund manager to get your name out there.

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FINRA doesn’t care. It’s the same thing as a fund manager going on MSNBC and bragging about a new position they’ve taken.

They can’t be advertising for their fund for example or promising returns but they can publish a detailed article about why they like the stock and then if people want to reach out to them that’s ok.

I would have to think they get compensated somehow. If not financially, then perhaps it's just being able to point to something published on a well-known resources?

Probably a mix of genuine enjoyment and they can share it on LinkenIn as something they published

Think of it as Bleacher Report in the 2010-2013ish time period when it's mega fans and semi pro people writing it.

Some writers get paid too.

Folks write there mostly out of personal interest

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