Why do we buy Starbucks Despite Being Expensive?

You must have bought a huge tub of popcorn for 400-500Rs. Even though you knew they were overcharging, you still bought it, right? Well, it’s not just about the popcorn or coffee; it’s about how a Movie theatre or Starbucks makes you feel with its services, ambience, and overall vibe.

All of these essentials make Starbucks an example of the “Experience Economy”.

Want to know more about the Experience Economy? comment and like, will share.

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