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Mostly luck/timing/right brief/right client.
Pure creativity isn’t worth a damn if it isn’t green lit.
Chief
Luck favors the prepared.
Rising Star
I can't give you exact odds but it definitely has more to do with timing and luck. A lot of the creativity might just be finding the right moment.
Bro I agree. Sometimes the creative juices just aren't available for you while other times the creativity kicks in and you realize you haven't eaten anything in the last 48 hrs
Mostly luck. Unfortunately you still have to put in the hard work just to get to that stage though.
Getting a great idea produced definitely requires some luck, but on most every real brief someone is going to end up making an ad. So really it’s all about beating the other team(s) on the project, which definitely requires skill, creativity and hard work if you’re at a good shop
I’d say both.
Half the battle is selling a good idea. The other half is keeping it sold the way it was originally envisioned.
Many many great ideas get watered down in the layers of bullshit.
As with the idea, I'd say it's mostly luck that does the thing. The hard work just needs to follow through