Does anyone work with/for an actual creative genius? I’ve worked for some good CD’s, some held in very high esteem by the industry, but still have yet to experience what it feels like to be in the presence of a genius. Does that level of talent even exist in advertising? Or at all?

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I’ve been fortune enough to work with a few. They do exist. However, working with or for a genius doesn’t necessarily make YOUR life better. But it does set the bar high.

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I’d argue that some people are absolute geniuses when it comes to certain things.

To me, the level of genius you’re asking about doesn’t typically have room to grow in this industry. We don’t do art for art’s sake. No matter how different an idea might feel, there’s a formula to it.

So, a consummate creative genius—the type of person whose thinking is completely fresh and new—doesn’t typically thrive here. Either creative leads don’t understand it or the client won’t buy it.

I’ve worked some absolutely brilliant creatives who were barely seen as mediocre ones in the industry and get fired. Because the thing they were brilliant at wasn’t what the agency or client was looking for.

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I don’t know about “genius,” but a GCD at my agency is one of the most talented writers/conceptualists I’ve ever encountered, in or outside of advertising. And I’m hard to impress! LOL

The person is also one of the nicest & most sincere people I’ve met. True unicorn.

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Should we tell him?

Ever hear the expression “if all you meet are a$&holess all day, you’re probably the a$&&hole.”

Works both ways. IMO, the hardest-to-impress young creatives are also the least impressive.

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Daniel Lobaton was pretty impressive to work with.

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What’s funny about that?

In my experience when you work under a genius you usually stop thinking they’re a genius. 😂

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I met a pair I regard as creative geniuses. They ultimately went freelance, and are also interested in directing and creating their own shows.

I think that’s to be expected: true creative geniuses will get tf out of ad agencies before long, and will do more than advertising.

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Mitch Bennett and Wes Whitener

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Agree

I see you’ve never met ME.

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No such thing. I think

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Very subjective.

smart

Not a thing.

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There were some CDs at Ogilvy who I considered creative geniuses. David Fowler. Ken and KJ. Richard Chandler. They aren’t like the Gerry Grafs of the ad world, but they were inspiring way that I still think about all the time. I wanted to be that type of CD when I “grew up.” Now I don’t know if there’s a place for thinkers like them in advertising anymore.

“I don’t think there’s a place for thinkers like them in advertising anymore”

I wish I couldn’t agree.

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It's never happened to me, and I've been in the industry for awhile. Like that elusive unicorn.

I wouldn't be a genius if I wasn't self-serving and completely aware of my genius

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