Consistently one of the hardest parts of my job at every agency I’ve worked has been reaching creative directors to get things approved. Remote work has made this even more challenging, when we’re running out of time to make edits before an internal review because we can’t get feedback when we need it. Does anyone have any solves for this? FWIW, my creative directors are thoughtful, great people, just exceptionally busy.

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Posting as :
works at
You are currently posting as works at

Figure out your CDs’ habits and exploit the gaps. During remote work I stalk the CDs’ calendars and message them during the gaps and/or during the last 10 minutes of the hour when there’s the best chance of another meeting ending early.

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Smart!!

Are you an employee or contractor? If you're contracted, you may be able to stipulate a point of contact and turn around time for approvals within your contract. Otherwise this is an issue of operations, and you'll need to reach out to whoever is in charge of ops/your project manager.

@OP

If 24 hours isn't enough time, then it's not effective. It doesn't matter if that's the usual amount built in or not.

Yes, talk to your PM about building more time into the scope. But also talk to them about needing to reevaluate the turn around times in light of the changing nature of work. Some people are great at remote work; others are not communicative. Some people live in their email inbox while others open it once or twice per day. If the time lines you're working on have not been adjusted since 2019, it's time.

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