Would like some opinions about how likely it is to make product analytics self serve by PMs? Anybody have success here? Or is it hopeless to think that product managers can pull their own data, look at their own dashboards, and do basic data tasks themselves?

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I guess it depends what is considered "basic". I feel like a lot of companies are hiring very non-technical PMs, which means even a basic task related to data isn't basic. At my last company the PMs had to do basic SQL training so that they could pull some of their own reports, but to be honest it didn't save our team much time because we had to run the course and then help them with every question.

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I really appreciate your answer. I was kind of curious about this as well. Thank you for sharing.

We are in the process of rolling out Amplitude for self-service product analytics now, will have more to say here in 6 months. The tool looks really good - will not solve questions that need to query the DB directly, but should let PMs do a lot of monitoring and analysis themselves

We use Amplitude + Segment. Really easy for PMs to self serve product analytics.

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