Zepbound is launching a new campaign to take the stigma off of obesity. But I'm thinking, shouldn't they be trying to take the stigma off of getting TREATMENT for obesity?

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People with obesity who are feeling fat shamed will now feel like Zep is a partner and not judging them?

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We all need a hand when we can’t keep our hands out of the cookie jar

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Love that headline

Let’s be honest, a lot of the people getting treatment, get it BECAUSE there’s stigma. If it was cool to be obese, we’d all be having ice cream for dinner.

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Who’s going to buy Zepbound if everyone’s skinny?

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It doesn’t work like that. You need to stay on it to stay skinny. And a maintenance dose costs the same as a big boy dose. So Lily will continue to print money as long as people can tolerate being on the drug.

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A campaign about taking the stigma out of getting treatment is too self serving and obvious.

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