“Maker of Jack Daniel’s latest firm to scrap diversity goals.” What marketing advice would you give Uncle Nearest Premium Whiskey (UncleNearest.com), a Black-owned distillery, to reach new customers looking for an alternative to JD?
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I was just reading about this. I don’t think Uncle Nearest does enough marketing around the fact that he was the one who taught Jack Daniels about whiskey. Could be a big opportunity for them. They should highlight that in their messaging and make it clear that they stand with the Black community.
Without mentioning Jack Daniels, I think it’s just noise about “heritage” and “tradition” which the market is saturated with. If you think differently I’d love to hear a sample of what you think they could say.
Also, any liquor brand that says they stand with the black community is suspect to me.
Your question is way too broad. Post a creative brief and we’ll chat.