Would you participate in an initiative like this one? Would your company ever consider launching something similar? “‘Pay What You Can’ Digital Marketing Initiative Launched To Boost Black-Owned Business Growth”
Related Posts
This is cursed.

Additional Posts in Minorities in Marketing
New to Fishbowl?
Download the Fishbowl app to
unlock all discussions on Fishbowl.
unlock all discussions on Fishbowl.



This is a fantastic initiative, good on them for helping support minority-owned businesses. If I had a small business, I would absolutely participate. I think it's a smart move if they can provide good results to the business owners. Pretty much guarantees customers for life. My org is crazy risk averse, so I unfortunately can't see us ever doing the same.
Pro
If I had a big enough agency, I would be willing to try it out for sure. We could have a nice positive impact with an initiative like this.
Yeah I think it just depends on the budget and how it would affect the overall profitability of the company and its ability to keep a robust staff. If you have the wiggle room, I think this is a super cool idea!