Found this on Pinterest and then looked up Chamberlain Coffee. My goodness, they are literally everywhere! It made me think of why I or my team has never considered Pinterest for our marketing efforts. Do you push efforts into Pinterest? How much of your efforts go into that?

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Absolutely. Pinterest is where it's at. A lot of people use it for inspiration, mood boards etc. So every time there's a relevance for the product to take up real estate on the platform, we make sure to introduce a Pinterest leg to the marketing campaigns too.

Pinterest is criminally underrated. The staying power alone makes it worthwhile. We're still getting website traffic from pins we posted years ago.

I’ve been using Pinterest personally since it came out basically, so yes, it’s something I push a lot for. I won’t say we put tons of effort and time there, but it is a part of the strategy. When TikTok bans were looming, we did have a temporary boost on Pinterest.

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