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I guess that’s a part of the point in some sense. They have jeans and denim that are so comfortable, you would be able to dance in them.
I think PMM1 nailed this. It's the same reason all those old Wrangler ads showed Brett Favre slinging a football around. It makes them look so comfortable that you can do just about anything in them.
We have Tik Tok to thank for that. Attention spans have changed, and if you want to appeal to a certain target demo, you have to recreate whatever is getting the most views on social. Dance is right up there. I'm about to show my age here, but I have to admit, when I first saw this commercial I cringed. It's starting to feel like the 1990s/2000s all over again, and I don't just mean the awful fashion, but the way women are viewed and presented. I wonder how long it will be until we start turning body shaming into TV shows again.