Posting as :
works at
You are currently posting as works at

Culture war controversies are always dumb, and this one is a classic. Anyone can look at a stock chart of Cracker Barrel and see that the company has been on a downward slide for five years, losing 55% of its value. If all the people who say they were going to boycott the place had actually been patronizing it, that wouldn't be the case. The company needed to make changes, but now they've given in to the trolls who have never set foot in the place, and they'll continue tumbling toward bankruptcy.

As opposed as I am to catering to the whims of the public in general, in this instance, I think it was the right call. I hated the genericness of the new logo and thought its modern styling was completely at odds with Cracker Barrel's image as an old timey country restaurant. And to your point, they turned a negative into a positive marketing opportunity focused around listening to customer feedback. Might look a bit spineless, but I still feel this is a better approach than doubling down and watching sales hemorrhage a la Jaguar.

I kinda liked their new logo ngl. It was bold and simple, unlike the one they're reverting to, which I think has way too much going on.

Related Posts

Would you stay in PA if you won Powerball? You know, to like stay grounded and humble?

like

Any recommendations for nice coffee shops good for a first date?

like

How's Eldorado unit in Mphasis Pune. Will be joining soon as Senior Software Engineer. Any pointers will help! Mphasis TIA.

like

Hello Fishes, can I do DSA from JavaScript?

Hi everyone I’m new. If you could give me some likes I would greatly appreciate it!

likehelpful

Any insight on Hunton Andrews Kurth Real Estate practice group? Work life balance, type of people in the group etc. Anything at all would be helpful!

like

Any designers working at IDEO? What’s the work-life balance like? Always been interested in the work but wonder what working there actually is like.

like

I’m surprised to have never seen a House of Lies post. Anyone else love that show? Most relatable moments?

like

Chromebook or MacBook for engineers?
Starting at G in a few weeks and need to decide on the laptop.
I’m currently a Mac user and wonder if there’s any major benefit in switching to Chromebook?

like

Anyone have any killer quotes / resources / thoughts for framing the role of a creative brief to a client who has a tendency to get lost in details and soften language?

like

Hello everyone I live in Chicago. I have been teaching Preschool for over 15 years. I have a Bachelor’s in ECE, credential 5 with gateway. Now I work as a kindergarten Specialist. I wanted to relocate to some place warm, that has no problem with paying their staff. I am well rounded and have a lot of knowledge and experience. Any tips or suggestions.

like

Should we do a Vancouver meet up? Seems like TO has been doing few events. I can organize depending on how many people are interested!😊

like

How much does the case bot case matter for Boston Consulting Group? Heard that people where able to make it to the next round even failing it?

like

How would you advise companies to improve their corporate culture? Doing a practice case study now and not sure what concrete recommendations I should give.

like

How is the market in Canada for BAs? I’m looking for tips and recommendation to find a job in CA.

What is project specific BGC in TCS?

like

Tcs Hr has said to me that you will receive welcome mail by today EOD. What time frame I can expect the mail.

likefunny

I am yet to join servicenow as backend developer senior software engineer. Will there be too many expectations from SSE role in company?? Please guide

I have offer form ServiceNow and CVS Health . Having almost equal pay. Which one should be better?

like

Additional Posts in Product Marketing

Open ended question: come annual review time, what metrics are you/your team evaluated on?

like

On Amazon, a role’s title is Sr. Manager but when reading the job description it says Senior Program Manager. Does that mean the salary will be that of a Senior Program Manager (L6)?
Amazon

like

any insight into how a pmm skillset is different from a brand strategist one? of course the pmm applies insights to and influences the product, but it seems like a lot of the core elements - research, understanding the user, generating insights, developing messaging and angles to speak to them, etc are super similar. interested in transitioning and I want to understand where my gaps are!

like

What should I pay a part time PMM at a Series A funded, Y Combinator-backed Fintech SaaS startup working 20 hours a week whose job it is to assist the CMO (me) with setting up and managing a product marketing function? This person will be the 7th hire, the second marketer, and will grow into a full time role (if they want it) as we scale. I myself just completed PMA's Product Marketing Core Cert, but I can't do it all myself and run Demand Gen and Mar Ops. Also HM experience should I require?

like

Trading Event Sponsorship for Party Rentals! Hey everyone - as a nonprofit we are having an upcoming event and having sponsors for it. We don’t have a huge budget so we are looking to ‘trade’ these sponsorships for table/chair rentals. Since we are a nonprofit are we able to give them the deduction value to claim on their taxes?

like

I’m interviewing for a Manager role at PayPal in the product management department and wondering how much of a salary I should ask. I am a woman and POC so I don’t want to fall into the trap of asking for/getting paid less than I’m worth. All insights welcome!!

like

We are thinking about getting Marketing Salesforce Cloud. I’m struggling to put a plan together that shows some thought leadership. I keep getting wrapped up in the tactics. Help!

like

At Amazon, what is the difference between a Program Manager and Technical Program Manager? It looks like the Technical one gets paid about 25% more but not sure what roles/responsibilities they do differently. Amazon
Also how technical a background does someone need for a Technical Program Manager role?

like

Who does the Director of Product Marketing typically report to (besides the CEO in tiny startups) ? VP of Marketing? I can't imagine it would be housed under Product/Engineering...

like

Has anyone here transitioned into product marketing from a PR role or some similar area like content marketing, brand, or creative? How did you make it happen?

like

I have 10 years combined experience in Comms and Marketing. I plan to transition into Product Marketing. I am considering a role for a Product Marketing Specialist at FAANG. What are expected salary ranges for an L5 or L6? Lots of data for Product Managers and Product Marketing Managers, but I'm assuming "Specialist " is a step below management

like

Hi everyone! In your experience, what is the one tool / must-have / methodology any of your companies use to bring about a cohesive and comprehensive go-to-market strategy in the launch of new products and services? As a company scales, coordinating cross-functionally and across time zones is becoming increasingly challenging so we have identified that we need frameworks or tools to help us go-to-market in a less clumsy, more coordinated fashion. Would love to get your ideas on this.

like

What’s your work-life balance like? I feel like I’m constantly working after hours, always balancing multiple projects, hardly ever going through a phase where there isn’t a ton of critical initiatives going on. It definitely wasn’t like this when I was a more junior PMM, but as a Senior PMM, my work-life balance has severely decreased. Is this just the nature of Product Marketing? Or can I actually find a senior PMM role that allows a bit more room to breathe?

like

Any tips on starting a side project to boost my chance of getting hired as a PMM?

like

Have you been party to a great training sessions on PLG - product led growth? If so what made it great for you, your team, your leaders etc.

like

Looking for product marketing roles in tech atm and having trouble finding them any recommendations for recruiters / websites?

like

Best moves after becoming PMM? I've been in the role for 4-5 years now but looking to really challenge myself - I am not sure what the next leap would be other than moving into leadership or starting my own company. Thoughts?

like

Planned a really exciting marketing campaign and got leadership on board. Then the product lead killed it, said it didn't fit with the product vision. Need negotiation advice to convince her- thanks!

like

I’m starting to slowly get into product marketing at my job, eventually fully transition in product marketing. I’d love to get some advice on how to best work with a product team and build a relationship. Seems like our product is never quite ready (new features, updates, etc)

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal