How did you break into PM from a non-traditional background?

I'm 6 years into PR agency work and looking to potentially pivot into product marketing. For those who made similar transitions:

• What was your "in" - specific role, company, or connection?
• How did you position transferable skills in interviews?
• Any resources or courses that helped you stand out?

Especially interested in hearing from anyone with PR/comms background, but open to all career pivot stories!

Thanks! 🙏

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