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What is the manager range at KGS?
Hi,
Is anyone facing same situation?
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At Amazon, what is the difference between a Program Manager and Technical Program Manager? It looks like the Technical one gets paid about 25% more but not sure what roles/responsibilities they do differently. Amazon
Also how technical a background does someone need for a Technical Program Manager role?
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As a PMM, I’d say the key is to listen to users early and run interviews, surveys, and even simple landing page tests to see if people are actually interested enough to sign up or pay. Before building too much, I always try to validate that the problem is real by getting commitment, like pre-orders or detailed feedback from true target users, not just friends being nice. If you’re only hearing polite encouragement and not seeing action, it’s a red flag, so focus on honest conversations and tangible proof that folks care before going all-in
Always start with your positioning statement:
Who is the target customer?
What is their emotional/rational need?
How meaningful is the need (VOC validation)?
How does the product solve that problem (the story)?
Why should the customer believe that the product solves the problem?
In addition to that: do you as an organization have a right to win with your product? If you’re stepping into a completely new segment, you’ll need to spend a lot more money getting in front of the customer and convincing them of your ability to be the solution (think sports brands getting into a new sport).
You shouldn’t be getting out of stage gate 1 if you can’t do that - let alone getting to 4. I was 16 years with a company who didn’t do it - I led a team implementing marketing work streams into the stage gate process: it was life changing.
It's hard to know what the public wants or what will catch on, but you can do research to at least provide some clues. Interview 10 or 15 people who you think would represent your core audience and try to find out what they're interested in. And create a landing page you can promote where you try to get people to "pre commit" to what you're building. If they sign up to get alerts or a newsletter, that will give you an indication that you might be on the right track.