{ "_id": "5d27c3de89ebee001dc9a8bf", "_isBlocked": false, "creationDate": "2019-07-11T23:18:54.112Z", "categories": [], "description": "A community for anyone in Product Marketing to chat, share, and connect", "relatedCrowdIds": [ "55375ce690f5eebe1d2a0f88", "5787dd60a3f35c130082b851", "5565cfca8b2b9a03009acf57", "5d0a757f66884500200aff25", "575591bd4715870e00d30511", "5e8d00ee065ee5002135bc2f", "5e7169c6c917a6001ba5fefc", "5e4bca4d473da1001b53cb24", "5eb1bcb23b975f0021424ca1", "63c7b55b3b4cbc0052c7df17" ], "fishIconColor": "4c28ff", "hideNumberOfUsers": false, "iconUrl": "https://dslntlv9vhjr4.cloudfront.net/crowd_images/kZSFyYEX9fPcY.png", "rectangleIconUrl": "", "isLocked": false, "isCommentsEnabled": false, "isPublic": false, "handleUrl": "product-marketing", "isVisible": true, "name": "Product Marketing", "networkingEnabled": false, "numberOfNetworkingUsers": 260, "numberOfUsers": 119035, "type": 2, "background": { "from": "4622D2", "to": "0F71A6" }, "bowlType": "58e6c2e40ebdd20010849126", "bowlTypeName": "Professional Expertise", "regions": [ "61891c8e2ca26eaffdf8d90f" ], "joinMode": 0, "requestToJoinSettings": { "isJoinReasonRequired": false, "shouldRequestPhoto": false, "isMultipleChoiceEnabled": false, "multipleChoiceOptions": [], "multipleChoiceQuestion": "" }, "bowlTypes": [ { "bowlTypeId": "58e6c2e40ebdd20010849126", "bowlTypeName": "Professional Expertise" } ], "currentMonthPosts": 3, "suggestedIndustry": { "_id": "55375ce690f5eebe1d2a0f88", "name": "Tech", "iconUrl": "https://dslntlv9vhjr4.cloudfront.net/crowd_images/tech_9Hox4.png", "crowdIconUrl": "https://dslntlv9vhjr4.cloudfront.net/crowd_images/qwBNWfWrlFN7L.png" }, "noIndex": false, "lastView": "" }
A community for anyone in Product Marketing to chat, share, and connect
Sign up to access more conversations in this bowl 🔑

Interviewing for a Product Marketing Manager position at Gong. Has anyone interviewed for a PMM position with Gong? What questions do they ask? What questions are specific to the HR Screen? The hiring… more

like

Why are the such few jobs out there in product marketing? Is it the AI push? I could tell you that product marketing is an art, but it’s not. It’s not a science, either. It falls somewhere between bot… more

like

A year of job hunting, and potentially sank a promising lead by not directly addressing one prompt in an otherwise super strong case study presentation. Feeling low 🫠

like

What's your go-to method to develop a marketing strategy roadmap for a product? And how do you communicate your strategy in the best possible way to make sure it gets implemented the way you'd… more

like

Hope this bowl is welcoming to people who are slightly clueless about product marketing. I wanted to ask and understand what Product Marketing actually does for the success of a product. How is it dif… more

like

You know who I think does their product marketing really well? Rhode beauty. Every single product release is so meticulously thought out, their feed and profile picture will change to match the vibe o… more

helpful

How do you usually decide who the right influencer/ambassador for your marketing efforts is? I'd personally think Lindsay Lohan would be a pretty mediocre option, but I think what hit the chord with this one was the 80s theme, and the nostalgia only she is capable of bringing up just worked. Great job with this campaign, if you ask me. Let's share our thought processes and strategies around picking the perfect face for a campaign!

Post Photo
like

What specific skills can/should I learn to break into PMM?

like

I hate when job postings for PMMs have a hyperfocus on creating ICPs… ICPs are not created or defined... they’re researched and understood. PMMs need more emphasis on product. At the end of the day, i… more

like

How many years would you ideally have to spend in product marketing before you hit a 6-figure salary? Or is that a far-fetched dream in this field? I've been in general marketing for the past 5 ye… more

like

Apparently, smaller sizes for all products are the way to go now. Finally, America decided to learn something good from the Japanese. My very American wife isn't happy with snack and drink sizes shrinking, and said we should start carrying magnifying glasses to the grocery store, hahah. I told her our wallets will thank us later! Do you think this concept will work in America, a country where the motto is 'to get the most out of your money' and not 'to just spend enough to get enough'?

Post Photo
like

What's a good product marketing course I can take up? Looking at a bit of self-development. I’m a partner marketing manager, but I am looking to get into product marketing because I have a feeling… more

like

Good ol' sassy product marketing. I love how simple the creative is, clean copy and design, but really hits the mark. I talk to the copywriters on my team a lot about how to keep their messaging succinct but they're all fans of writing bigger stories. Do you personally enjoy ads with more copy or less?

Post Photo
like

I've been a copywriter for 6 years now and still making only 75K. My friend is working in Oregon as a product marketer making 112K and pretty much doing most of what I do. How can I as a sr copywr… more

like

If you're Hispanic or even just love horchata like I do, I don't know how you can pass on these. Has anyone tried them? I try to have a rule not to buy cookies because the Lord knows I can eat a whole bag of cookies in one sitting. However, if there are testimonies of this being exceptionally good, I don't mind breaking a rule or two! And the packaging and colors are so good!!

Post Photo
like

What's the last product launch you worked on that totally missed the mark? Walk me through what happened - did the messaging not resonate, target the wrong audience, or just get ignored completely… more

like

Have you ever been stuck trying to help a company sell a product that just doesn't take off, one that never finds its groove? I know it's our job to make sure that it's reaching the people… more

like

Is it worth trying to work in product marketing for Meta at the moment? They probably have the best compensation for PM roles as compared to other options, but I just feel like it'd be a very shor… more

like

Heart react if you think this is a good example of GREAT product marketing. I bought three of the pina colada ones, and my family has decided to get me drunk on the.. ..literally.. Both my daughters made some amazing cocktails with this, but that's besides the point. I bought them because they look irresistible, and I think it's being marketed incredibly well.

Post Photo
like

Do you think someone with a copywriting background can do well in product marketing? My brain is simplifying this a little too much and making it feel like the same thing but I'm sure there's … more

like

My limited personal experience with product marketing makes me feel that PM is basically copywriting + working closely with Sales when compared to other marketing roles. Would you say this is an accur… more

like

Dunkin has a collaboration with NATIVE since the beginning of this year, but I was today years old when I found out. This is the last tie-up I imagined, but I guess it's going strong if it's still around. Have any of you purchased from this line? I've always wondered how the participating brands share profit in collabs.. would love a detailed explanation.

Post Photo
like

I have 4 year of Ecomerce experience..
Im expert in Shopify, amazon, daraz, eBay..
I'm jobless till 2 month because of my past company shut down...

like

Heart react if you think this is a good example of GREAT product marketing. I bought three of the pina colada ones, and my family has decided to get me drunk on the.. ..literally.. Both my daughters made some amazing cocktails with this, but that's besides the point. I bought them because they look irresistible, and I think it's being marketed incredibly well.

Post Photo
like

Posting on behalf of my wife, a Product Marketing Manager in telecom. She was approached by a competitor who asked to see the NDA/non-compete she signed with her current employer.

The document doesn’t… more

like

Have you felt like AI has negatively impacted PMM roles yet? I was laid off a week ago and I've actively been searching for roles but can't find too many. Not gonna lie, I use it myself for re… more

like

Is RTO a good step forward? I held a meeting with the team and got multiple emotions when our team, which has been remote for over a year now, was asked to start coming to the office a few days a week… more

like

I'm in year 3 of my career in PM, and I'm feeling stuck. I'm not sure how I can do better, and I also feel like I don't know enough to progress from this stage. What would you say are … more

like

Confused about whether this is just a smart way to push an alternative use case for their existing product or if this is a new product altogether... maybe like breakfast sauce, which I believe is a ketchup and maple syrup blend. I think it's a clever ad to make people rethink breakfast with Heinz, but wondering if the ad is clearer to you than it is to me about what the messaging is.

Post Photo
like

Is it just me or have the number of openings for PMMs significantly reduced? I’ve definitely noticed it’s become much harder to land a new role lately, and I can’t help but wonder how much of that is … more

like

I follow this person on LinkedIn who makes up 'What if' scenarios for brands, and this week it was 'what McDonald's served high tea?'. His caption then explained that consistency is great until it becomes boring, so brands need to know how to switch it up. Is it just me, or is it absolutely weird to see McDonald's being served this way? It's so off-brand that I didn't think this change would float well as an 'unpredictable surprise' but would make me, as a consumer, feel like McD has lost the plot. Thoughts?

Post Photo
like

Any recommendations for PD or resources to help build skills around Sales Enablement?

like

This was my first year as a PMM and I feel like it's a very high-stress job for me. Also, the pay for all the work is just not adding up. Curious if anyone here would like to suggest some roles t… more

like

How do you currently gather and incorporate customer feedback into your product marketing strategy. I've been trying my best to focus on customer-centric marketing and strategic alignment. I'd… more

like

Remember when Fiji hired a model to photobomb celebrities at the Golden Globes, holding a tray of their water? That was such a cool product marketing stunt. And obviously, it went viral with the memes and massive free publicity. I think it worked because it was unexpected, visually clever, and leveraged a high-profile event for maximum exposure. What would you say was the reason for the success? Also, do you know if any other brands have copied this style? If yes, please comment their names.

Post Photo
like
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to join this community on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal