Mentor
Related Posts
Butters look kinda blean for the summer
how’s FCB lately?
Hello. New to the group
What is designation at Senior 1 level ??
Additional Posts in PR and Communications
Thoughts on MMC as an agency?
New to Fishbowl?
Download the Fishbowl app to
unlock all discussions on Fishbowl.
unlock all discussions on Fishbowl.
Lol found the account director at Tylenol!!
How about: "Tylenol. At least we don't cause brain worms."
Very simply, I’d go the trusted route. Leveraging that trust of family physicians, and the relationships that comfort and protect when we feel vulnerable.
Tylenol has been around for decades, been tested, helped countless people. Despite the flavor of the month hysteria.
As a pregnant woman, under advisement of her doctor, it’s a trusted help for pain management and fever reduction protecting her unborn baby, given the known danger of untreated pain and untreated high fevers.
Diving in to how users feel, learning from the Tylenol consumer and the medical professionals to gather deep insight.
And from there, explore a concept that shows the real narrative for pregnant women, so the worried woman who is now stressed about Tylenol use, can see herself, and feel reassured she’s protecting herself and her baby if it’s recommended for to her to take.
Mentor
Yes! I think this is incredibly genius. It’ll be interesting to see what they do over the next year to turn this narrative around
Cry...
That's a really interesting question. I suppose for the time being I'd just ignore the craziness and hope that the public is also ignoring it. There's a legit fear that calling attention to conspiracy theories and their creators is self-defeating. It's like the old line (often mistakenly ascribed to Lincoln) about wrestling with a pig: You both get dirty and the pig likes it.
Mentor
Yes - and the analogy is spot on. I think anything they do shouldn’t directly respond to the craziness but instead work to build and prove trust
By taking a Tylenol
I meant to say do NOT take drugs if you are pg!