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Mormons are born sales people and often very creative. It’s their culture. They are a very missionary religion, it’s a religious right of passage for them to go on mission door to door to spread their religion. It’s my understanding that arts and music also play a large role in many Mormon households. So of course those skills taught to them from childhood would translate well to advertising or other creative spaces or even sales. It’s interesting, you’ll also notice that the YA and fantasy novel sectors are full of Mormon writers as well.
But in terms of BYU, a majority of them are Mormon, but some are not. You do have to follow a code conduct that’s very inline with the religious teachings of the Mormon church.
Rising Star
The school invested the resources necessary to build a program. More universities should do the same.
It’s BS that you can pay hundreds of thousands of dollars for a degree and still need to spend more money and time going to portfolio school.
Rising Star
The school invested in a quality program and have people who not only worked in the industry, but also have made recognizable work in the industry as their professors.
Same can be said the University of Texas' ad program as well as Brandcenter's curriculum.
Great education meets students with great work ethic.
I graduated from the adlab at BYU and can confirm most of their success is due to a well-designed, well-funded program. They really do setup their students to jump right into a real agency and succeed.
Pretty much all the students are Mormon but a good chunk of adlab kids do distance themselves from the church after graduating. The ad program definitely attracts a lot of the “edgier” kids at BYU, it’s a bit of a safe space for unorthodox thinking and creative types which I’m sure correlates with eventually leaving a high-demand, conservative religion.
That being said, anyone raised Mormon can attest to the emphasis on a strong work ethic, entrepreneurship, and an appreciation for the arts.
I also graduated from the Adlab, and can attest to this. The culture in the Adlab is very competitive and very much you get out what you put in, so kids go all in. The Adlab also has a “content creator” track that is usually filled by ex-film majors which brings the quality of the work up
Mormons are also true capitalists / sales folks, they never have that crash out / existential moment.
Chief
All the ones I’ve known have been Mormon, yes.
I have nothing but good things to say about everyone I’ve ever worked with who came out of there, in terms of work ethic and skill. And I’m usually quite guarded about giving praise.
Mormons are amazing public speakers, with growing up going door to door. It makes them, while not necessarily relatable, but approachable. The idea of such a strict religion being in such a progressive industry fascinates me. But to each their own , not here to judge religions, just think it's cool how the Mormon advertising intersection works
As an agency recruiter I can say that you will never regret hiring a BYU AdLab grad. Recent grads perform as well if not better than students with two years of experience. As an added bonus, they are the nicest people to work with.
Everyone’s response seems accurate, I would add as a fun fact “The state of Utah is known as the Beehive State. The beehive is a symbol that represents the hard work, industry, and community spirit of the state's early pioneers”. So work ethic is really instilled at BYU.
Rising Star
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