A little rant here. If you're a Creative leader at an agency, a GCD, a CD...anyone who provides feedback. Just a reminder — you are not that professor from Whiplash and this ain't the early 2000s. Abuse doesn't really fly these days. People want to work for others who treat them with respect. Not someone who demeans others. If you do that, you're weak. It says more about you than it does about them. Thanks.

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Many newly appointed managers /leaders think they can do it differently and be the “cool” manager. You need to strike a balance of being tough and pushy but always fair. I do agree that there is no place for abusive behavior, ever.

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There is a huge line between firm and fair and just being abusive. It isn’t that hard to know which way is the right way and wrong way either. You will get infinitely better work from those that you do treat fairly and with respect. A better workplace is good for everyone.

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Wait til you get that jr that takes your direction as a suggestion while they angle for your job. If you don't get a little medieval on their bums, you'll find out pretty quickly that they won't respect you at all. I've seen so many "cool, chill" creative leaders destroy their careers by trying to be friends.

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If I let some jr swoop my job I wasn’t worthy of the position in the first place. It’s not about being cool and chill. It’s about directing and not demeaning. One is pro. The other is personal…and lazy.

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