A senior AM role just opened up internally. My client knows me well and keeps looping me into more strategic conversations, but my director says I’m “not quite there yet.” How do candidates usually position themselves for that first big internal promotion without coming off as entitled?

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In my experience, the tone that lands well is “I’d like to grow into this role over the next X months — can we align on the bar and specific milestones?” rather than “I deserve this now,” and then backing it up with 2–3 concrete examples of strategic value you’re already adding.

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Hear me out. Be entitled.

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I had a creative do a presentation deck to make his case. It was a clown show. Hated every minute of it. I’m with Freelancer 1. Ask for concrete steps you can take, and make sure they’re not subjective “get better” kinda stuff.

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