Agency producers, what’s the going all-in rate for a national integrated campaign? Assuming film, social, OOH, and display.

likesmart
Posting as :
works at
You are currently posting as works at

Sorry, I meant budget. I'm seeing clients asking for what used to be $4M for $400K and pretending that's possible.

like

$400k? Film, social, OOH, and display: pick one.

like

Charge your day rate. You can get screwed on project rates.

like

Depends on the idea, the media buy and how many assets are needed. It’s hard to ballpark without those details.

like

Millions is the right ballpark. $400k is wild bc ooh can sometimes be just that much lol

Yeah, $400K is so wild. Not even talking about production mechanicals for each placement. Just concept and production on the key pieces.

If you’re looking at OOP only. Not that wild. Or are you being handcuffed like the rest of us with being more project based now?

Getting creatives to concept around your budget is the most insane part about it lol.

Limit talent to 1-2, singular location. :30 with a :15 direct lift and a couple :06s lifted from :30 too. Simple stock track.

Production/Ins - $250k
Editorial - $75k
Talent - $50k
Music - $15k
Misc / Travel - $20k

Would I rather have more $? Yes. Lol

like

Related Posts

Hello 🐟 🐟 🐟,

Which is better to join oracle or ey

Thanks

like

So recently started at Dell. Anyone care to share what a typical IC-8 base salary is within product/marketing? Received an offer from a competing company right after starting at Dell and it was a pretty significant difference. Just wondering if I made the right career choice.Dell

like

Hi All,

Will there be onsite opportunities in EY India for SAP technical consultants

like
like

How to negotiate bonus when an offer comes in only at 10% higher? Should I negotiate or just take the offer?

like

Hi Folks
How many rounds of interview conducted at Oracle for SeniorSystem Administrator position?
I have cleared first round . But they are telling there are other rounds too. I am curious please clarify if anyone from Oracle or recently joined .

like

What can be the expected salary range in general for 10YOE with frontend tech stack React JS in product based companies? CCTC 52LPA, (including 10% variable+stocks)

like

What’s a a good salary range in Amsterdam for a senior producer?

like

Who applies to HBS in R2? I was surprised to hear the pool is just as large as R1. Any speculation on the strength of the R2 pool this year?

like

I am sex addict. I have to continue to remind myself that I am always in recovery. Had a major acting out a month ago, lost my fiancé and just taking one day at a time. That’s all I can do. Just remind myself so I don’t stop working

like

Has anyone been to concert held at the Sofi Stadium? Wondering if the top is open during the concert. Looked around few videos on YouTube and seems like it's closed.

like

What is the base salary range for associate director in LA area ?

like
like

As black attorneys, what traumas do you think are unique to us?

like

Anyone want to do apt swap for a weekend or longer - NYC here for LA, Chicago , London

like

I have a layover arriving and departing from terminal five in London Heathrow. It's a 3.5 hour layover. Can I visit the Centurion lounge in terminal 3 and will I have time?

like

Tis the season...
Anyone else have a love/hate relationship with NOAA?

Post Photo
like

“This report is like a bikini. What it is showing is interesting; what is beneathbthe cover is crucial.”

likefunnysmart

Is this true ??

Post Photo
like
like

Additional Posts in Advertising

Which portable standing desk converters do people have and recommend. I live in a tiny NYC apartment so use my dining table as the office during the day but need to put it away at night.

like

Given the outbreak, are places actually going to be hiring right now? Recently laid off from 9-5 and my freelance is starting to fizzle.

like

Let’s all agree on some collective self care this week - NO early morning meetings or client deliverables the day after the election. Perhaps we extend these rules this whole week. K? Great. 😅

likeuplifting

As bad as my job may be, someone out there has to write an Effie entry for Weathertech

likefunny

Has anyone received a job offer after being initially ghosted by recruiter? How long did you not hear from them? Feeling down after not hearing anything for 2 weeks after a round of seemingly promising interviews.

like

Working with another agency on a project and think I'd rather work there. Protocol for reaching out to someone to pick their brain? Email? LinkedIn message?

like

I find it insane that recruiters have been calling me on Teams. How is that ok and not seen as disruptive?

*checks email on vacation* *has a rejection from a job I didn’t even want*

likehelpful

Anyone still being asked to come into the office for pitches?

like

I need infographic tips please!

likefunny

Okay let's say I got a job in the marketing department at Netflix. Would it be a plus to have a company like them on my resume, or make it harder to get back into an agency later on?

like

👏🏼🙌🏼👏🏼🙌🏼👏🏼🙌🏼👏🏼🙌🏼👏🏼🙌🏼👏🏼🙌🏼👏🏼🙌🏼
A-list #2!! And congrats to wieden I guess whatever

Post Photo
likefunny

Having the clients love an idea you had to fight to present is a bittersweet win- you feel validated, but also wish your team backed you from the start...anyone else experience this?

like

As a creative, when do you quit without another job lined up? What's the line you draw?

like

So Q1 has been abnormally weak for agencies across the board, right? Is it fair to say Trump is finally starting to effect the economy?

like

Are there any folks out there who moved from Europe (as in Amsterdam) to the States? And if yes: to where? Thinking about moving towards the big adventure.

like

Hypothetically, what might happen, if Strat said to fishbowl they needed a virtual hug? Other than CD potentially saying something snarky and mean ...hypothetically only.

like

What happens if your company wins an award for your work after you've left?

like

What was your most amazing day in advertising?

likeuplifting

Calling all managers with junior, intern and mid teams: Who is taking (or is being given) the time to train their juniors on the necessary hard and soft skills? If not, what’s stopping you from providing that support?

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal