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Sorry, I meant budget. I'm seeing clients asking for what used to be $4M for $400K and pretending that's possible.
$400k? Film, social, OOH, and display: pick one.
Charge your day rate. You can get screwed on project rates.
Depends on the idea, the media buy and how many assets are needed. It’s hard to ballpark without those details.
Millions is the right ballpark. $400k is wild bc ooh can sometimes be just that much lol
Yeah, $400K is so wild. Not even talking about production mechanicals for each placement. Just concept and production on the key pieces.
If you’re looking at OOP only. Not that wild. Or are you being handcuffed like the rest of us with being more project based now?
Getting creatives to concept around your budget is the most insane part about it lol.
Limit talent to 1-2, singular location. :30 with a :15 direct lift and a couple :06s lifted from :30 too. Simple stock track.
Production/Ins - $250k
Editorial - $75k
Talent - $50k
Music - $15k
Misc / Travel - $20k
Would I rather have more $? Yes. Lol