Any former creatives/copywriters here that transitioned to strategy? How did you make the switch and what was the catalyst? I enjoy finding insights and the research part of being a cw but am looking to expand beyond healthcare writing.

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I’m not a copywriter, but I personally thinking writing is the most important skill a strategist can have - so you’re starting at a great spot!

I’d recommend doing some freelance work where you can deliver writing and strategy to help build some reps.

Additionally, if you’re really enjoying insights, consider also looking into market research or UX.

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I had a boss who was a copywriter who transitioned to strategy. Being able to credibly speak ‘creative’ is a powerful differentiator.

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Yup, raises hand.
I made the switch because I was getting tired of the creative grind and wanted to move closer to business discussions. I went from Senior Copy -> Content Strat -> Experience Strat -> Digital Strat. Kept using previous experiences to leverage while learning / taking on new work and expand my skillset.

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