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Follow Gong.io on Linkedin, they post good content on that.
Might also make a business case on sales enablement tools with leadership, zoominfo is great to get numbers.
Do you follow Morgan J Ingram on LI? He has some great outbound/prospecting info.
In addition, some strategies I used:
- build a good network on Linkedin, comment meaningful stuff on posts by people with a lot of followers (etc. CEOs of Fortune 500 fims in your industry etc), then connect w/ the people who engage with your posts/comments and ask for a coffee chat (don't pitch until the actual meeting)
- attend industry specific virtual events and network there, for events where you have to buy tickets you can still prospect into the speakers list
- send cold emails, build cadences with meaningful content
- explore how to get yourself more out there as an SME, e.g. by hosting a webinars, podcast, weekly insights etc - don't just post your firms generic marketing material
Thnks.com or Alyce. All you need is an email to gain attention. I like Thnks.com. The culture there is amazing and you'll make an impression on people you're trying to get in front of.
Have you read Fanatical Prospecting by Jeb Blount?
Either way! This isn’t the audio book but still saves some money and you can get any book for free!
-Type “zlibrary” into a search engine
-Click on zlibrary link
-Choose “Books”
-Type in the author or book you are wanting to read
-Choose the first option that comes up after searching
-Click “download” and you have the ebook
- LINKEDIN/FACEBOOK MARKET
- REDDIT
- Social media influencer strategy if you have time to build
- get a better job
First off every company will tell you that the product sells itself, after 20 years of doing this I have not had a single company where the product actually sells itself if it did they would not need you. You can find most of the best practice stuff by reading books or looking it up online. However, what I will tell you is that the best thing you can do is talk to successful people at that company. People who have a track record for success can identify a target audience way better than any sales training you will get. Find out who buys the product and why they buy the product. The difference in what you are told or trained and the reality will be night and day. The new sales methodology is to spray and pray and you will hear from VP's if you send this many emails and make this many calls it will equate to x amount of meetings, pipeline, etc... That is not the case and never will be people are tired of being bombarded and there is almost zero upsides in doing this. Research is really the key if you want to be successful, read articles on the company, read LI profiles, find out who they are hiring and why to see how all of this aligns with your product. Then craft meaningful emails along with all the network tools and stuff that has already been mentioned. This strategy has worked for me for decades and I have been very successful in this field.