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Rising Star
Not an expert, but in a world flooded with generative AI, SEO feels like a paradigm in severe decay.
Etsy too. They have made it clear that algorithmic manipulation via AI, SEO, and dropshipping are totally permissible. Can't recall the names right now, but there are a number of new Etsy competitor platforms popping up explicitly banning the use of AI and focusing much more on bespoke goods, and I hope SEO shouldn't matter as much there.