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Lol I just posted this in another bowl but it feels like we're all taking the bait. I'm waiting for part 2 of that ad where a Jag smashes through that color block set, mows down a few of the actors and some ol British geezer gets out and is like YOU THOUGHT??? NAH M8
It’s fine
The spot itself is such a parody this has to be a stunt. I’m sure they’ll reveal the actual campaign in the coming weeks, if not during the Super Bowl in February
Should be releasing on December 2nd during the Miami Art Week with the reveal of a new car model as well. That probably gives more context to the direction of the ad (the "artsy" look and not showing any car yet).
If anything, the whole buzz about the video is just because of poor strategy/communications. It might just do them good in fact, if they release something actually cool on Dec. 2nd.
P.s.: the lettermark is still bad, but who knows, maybe it looks cool in the car?
Haven’t seen it. Where would I find it?
Nope. Nothing to say.
No. The guy in charge has spoken out just like the woman from Bud Light did. This is actually for real. Sales were already down and this will go down as a mistake that takes another rebranding and years to recover from, if ever.