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TJX
Scope: The parent company of chains, including TJ Maxx, has hired new creative agencies for HomeGoods and Sierra Trading Post. HomeGoods has selected Publicis Groupe’s Fallon, while Sierra Trading Post has brought on BarkleyOKRP. TJX’s global media agency review, which encompasses all of its brands, is said to be still ongoing.

Consultant: Ebiquity (media), NBZ Partner (creative)

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Seems like Publicis is winning a lot.

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Fallon is starting to win a few pitches.

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They just lost Arby’s, so they better.

Yeah WPP currently has the media account and is under review. A decision is supposed to come in September

Is Fallon going to be working on this out of NY or MPLS?

Offices don’t have separate P&L, same agency multiple locations. In short, both NY and MPLS.

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