Anyone out there love what you do but don’t like working in the ad industry? Strategists who don’t want to make ads, writers who want to write for something else, designers who want to rather design for brands / products… what’s your exit plan? The more I work the harder it seems to “pivot”. Everyone is looking for industry specific candidates and so I feel a bit stuck…

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I’ve been in this industry for over 20 years, while I still generally like what I do, I do still have intellectually curiosity for it bc this industry is undergoing the most transformative change since the internet, so I want to see how it we will
handle it from the “inside” and front lines.

But what’s really keeping me in it and keeping me going is the mentoring, training and growing the careers of the people and teams I oversee from direct reports to the rest of the teams.

I’m trying to give back bc I never really had a mentor or someone I truly went to for advice and how to grow my career.

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I don’t think there’s another kind of writing job that pays better than my advertising day rate.

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I would hope everyone but alas.

The exit plan is side hustle until your side hustle becomes primary.

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Yes, but as a sliver of hope I’ll note that the job market is TERRIBLE right now and as a result extremely competitive. Today they might say they only want people with 10 years specialized experience. 3 years from now the pendulum might swing back for places to be more open to other candidates. Basically it’s a symptom of hard times and little candidate leverage.

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