Related Posts
Any Gayglers (Gays @ Google) here?
Additional Posts in Data & Analytics Consultants
New to Fishbowl?
Download the Fishbowl app to
unlock all discussions on Fishbowl.
unlock all discussions on Fishbowl.
Any Gayglers (Gays @ Google) here?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Download the Fishbowl app to unlock all discussions on Fishbowl.
Copy and paste embed code on your site

Scan your QR code to download
Fishbowl app on your mobile

YouGov, social (scrape twitter or reddit), or field research.
Any tool or script package recommendations?
IRI and Nielsen data are often shared with large retail or manufacturing companies and leveraged in house to drive strategy and even pricing etc. These data are the industry standard in marketing. These are just forms of syndicated data. Highly aggregated and if you access any of these data to drive decisions, make sure you understand that insights don’t just appear. It takes experience and a mindset to run analytics with these data and appropriately interpret if there’s a story to tell.