Are there any luxury brands that have great social content or interesting social campaigns?

Social isn’t supposed to be a space where you take yourself seriously, so wondering if brands that are lux or are more serious have found success.

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>social isn’t supposed to be a space where you take yourself seriously

Says who

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Good point, maybe I should question that part of the brief

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Loewe does a really good job. I love what they’re doing on social.

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yep and jacquemus and coach. tbh luxury fashion does it best.

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Lotus TikTok was this until the new CMO.

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fern co.

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ffern is doing some of the best brand storytelling on any platform.

Gap has been doing a great job at creative that lends itself to social

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burberry on tiktok and ssense on instagram

Social is essentially everything (unfortunately)

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