Are you working on any campaigns that include print marketing? If so, share some info about it. Mainly what’s the age of the target audience?

I’m having a conversation about some campaigns where I’m being requested to ad in a print portion and I don’t want to spend the budget there. However. I understand that there’s some value in using print for older contacts.

Any thoughts or feedback? How would you handle the idea?

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I appreciate a good print ad when I see one. However, I would have to really think through to remember the last time I had anything printed in my hands in the first place. I like catalogs, and feel like there’s some younger-generation interest in “throwback, vintage” stuff. Like (it seems) “oldies” like… print.

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I can’t remember the last time something print wise has made me want to purchase something. But I know I get a lot of print mailers. They all go right in the recycle bin though.

What medium or kind of print? Mailer, in-store POP, private letter?

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Agreed. Mailers are for an extreme niche market - “older demographic”. Postage is stupid expensive, measuring return or success is very murky unless you use a QR code or something to track conversions.

It’s was a great method of fundraising for legacy nonprofits like the Salvation Army and Veterans but even the iconic Red Kettle uses Apple tap now. 😆
I would not spend much on it unless you can do it as a test and learn.

I will say some of my clients still do circulars and private letter sales. Makes me twitch but they get some conversions from them.

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