As a digital marketer, which books have you read that you believe others in the field should read? I’m open to both marketing-specific books and any titles that provide valuable insights for digital marketers.

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“Story” by Robert McKee. Understanding how to create meaningful stories is the key to engaging an audience.

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Not a book recommendation, but a podcast. "AI Explored" on Spotify. It will help you learn to use AI in a practical, actionable way. Done by Michael Stelzner.

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“Storyworthy” and “never split the difference” have been very impactful when it comes to communicating and conveying ideas that the team can understand and get behind.

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I’m struggling. I left an agency I liked last year due to growth limitations and since then I’ve worked at 2 different agencies and can’t seem to find my footing. The first one seemed like a good fit at first but then it turned out to not be the best place for me so I left. At my current agency I feel super undervalued. I’m always raising my hand and offering to help where I can and no matter what I do, I don’t feel utilized or valued or part of the team.It’s really taken a toll on my confidence

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Is there anyone who became an architect without experience as software engineer? I currently work as solutions analyst and my goal is to be a solutions architect. Is it possible without having software engineering experience?

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Hii all ....
Can anyone give me some info regarding project allocation in tiger analytics?
It has been 3 months since I joined...still not allocated to any project.....
I am little worried about the recession news coming......

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Incredible change happens in your life when you decide to take control of what you do have power over instead of craving control over what you don't

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How does the pre-tax parking benefit work at kpmg? There isn't much detail on ssc or benefits connection but it seems like it is on the honor system vs a separate account like FSA?

Will the house market crash? Or at least go down by 20%? Thoughts ?

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Looking to finally go get my SPHR having the PHR for the past 6 years. Still value and pursuing and obtaining?

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So overheard after work:

I left a company a while back and a coworker of mine that also left just informed me that one of the C level execs has an SEC decision against him for embezzling several million.

This was from before I worked there...

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Anyone working with Goldman Sachs in the engineering field up for a little chat ? Kindly do me Goldman Sachs

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When does cognizant roll out offer letters after submitting cdf1 form? Is Diwali delaying the roll out of the offer letter? I submitted cdf1 on 21st October.

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got email some days back. “We are pleased to have you join us at IBM and I welcome you to the IBM Client Innovation Center”. is cic different than gbs? where are our locations in india?

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Last week I got automated call from infosys and asked few details . After that I got call from hr and said my interview is scheduled on next week and very next day one person called me and asked few technical questions .she said she's calling from infosys and this is technical screening round . Today same hr called and said she will be scheduling a client interview.

My doubt is till now I didn't received any mail from infosys. So this is scam or part of infosys interview process?

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I will resign in coming few days. I want my notice period to be reduced from 60 day to say 30days. I am not occupied in client project currently. My question is to whom should I talk to get my notice period reduced? What is the process?

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Anyone know if I can fly DXB > LHR > USA (leaving this open ended) as a visa holder? With a National interest exception to the presidential proclamation.

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What’s all the hype about safemoon?

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I have a friend who was let go a few months into his first job after college (reason: the manager felt like he wasn't grasping the training content to the level that was expected). He's worried about if he should put the experience on his resume anyway, if he does will recruiters ask why he had such a short time at this place, and what will recruiters think if he explains he was let go. What are some things recruiters expect from candidates in this situation to continue considering them?

Hi Fishes,

Do these 2 points in the JD allude to modelling requirements?

• Prepare transaction specific and marketing materials (teasers, information memorandum, pitch books, corporate profiles, and industry data and analyses)

• Perform in-depth company and industry research supporting specific client engagements and marketing opportunities

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Hello all, for those working in an agency. I wanted to see what your typical client workload is? I’ve been in my role for about a year but the workload has changed dramatically without hiring help.

Can you please share:
- the number of accounts you manage
- how many support staff you have on those accounts
- how many active pitches you send per month for those clients on average

Thanks all!

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What is one thing you wish your friends and family understood about your job?

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Where do you buy vintage watches?

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Additional Posts in Digital Marketing

Any media buyers out there seeking order confirmation inventory at retail? I have a few new opportunities coming available in May/June.

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Hi, I am pursuing my MBA. Have zero experience in digital marketing but is keen on learning the ropes of the trade. Looking to spend 8-10 hrs weekly on building the skills. How can I start? Pay is not a concern. Looking to build skills. Please advice.

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CTR, contracts and department overhaul

our marketing dept is undergoing a complete overhaul. under old leadership, a $75k 12-mo contract was signed to a marketing group that handles our SEO, blog and everything Google Ads. All things I can and am in training to do. Current CTRs on G ads seem pitiful at no more than 0.75%. My meta ads coast around 4-6%. During this overhaul, would it be wise to not renew our contract, and negotiate for me to take over these roles and leverage a raise?

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Tips for running grassroots advocacy campaigns? Volunteering for a startup nonprofit that’s working to galvanize young people around climate change.

Any and all advice on how to gain visibility is appreciated!

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Does anyone have any recommendations for a multitouch attribution setup in HubSpot?

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How much have you heard of Paid Social Planners/Markets making at companies in the tech space? I'm thinking about leaving my media agency company.

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Hi all, I have started my search for my next position as my current one is at a dead end! Anyone is looking or know of someone looking for a digital marketing and communication manager/director? I have over 7 yoe and have developed departments for my employers from scratch. Can discuss it further if you like.
Would appreciate any suggestions.

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I’m still in the entry levels of digital marketing and I’m looking to expand my skills. What would you suggest to get certified in or skills / programs to learn.

I’m interviewing for a start up and the role sounds interesting. Usually for the “test” part of the interview I’ve had to analyze data. This company wants me to develop a growth strategy that outlines key initiatives for growth, different opportunities, experiments I’d run, KPIs, and working cross-functionally.

Is this a lot for an interview?

I’m a little afraid of doing all this work to then just have them take my ideas and not hire me.

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I'm a recent MBA graduate from Vancouver, Canada. I want to make career in Digital Marketing. I'm facing hard time to find a job in the same. Indeed and LinkedIn are names. The way they send the job recommendations is pure gimmick.

What are ways to land a full-time permanent job? Any referrals here

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Do you agree or disagree that email marketing is still king?

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Currently I’m working as a junior front-end developer building and designing emails/ landing pages. I like what i do right now tho, i feel more passionate about analyzing things, coming up with new ideas/ strategies. So i’m thinking to develop my career as a Digital marketer who can design/ code in 5 years. Digital marketing is so broad, dont know where to start. I have a little experience in Google analytics & Marketo. Any recommendations or advice ? Thank you!

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I’m entering an in-house with a bad Glassdoor rating as my first job in a new place. Please wish me luck as I will need every ounce of it 🥺🥺🥺

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I’m interviewing for a job and am in the third and final round. I have to develop a strategy based off of a case study and then do a 30 minute presentation to a panel of people. I haven’t ever done this before. Does anyone have any advice or best practices for this?

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I have worked in marketing for about 6-7 years. First few years were in social media management. My goal is to work at a big tech company.

I’ve heard mixed results about the ROI of earning an MBA. My near future goal is to move into a Marketing Director (or senior manager) role.

1) How much does Google, Amazon, Microsoft, etc. value MBAs in the hiring process?

2) Anyone currently working at the companies above with only a BBA?

Current situation: Marketing Manager, 90k, NYC.

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I’m job searching right now and applied for a job I was a little overqualified for just to shoot my shot and get my foot in the door with a great brand. The hiring mgr took the time to email me to tell me I was overqualified and offered to help me get connected to his network. He’s been so kind and helpful and I’m kind of in shock at his generosity. Even if an offer doesn’t come from it, is it weird if I send him a Starbucks gift card or something as a thank you? What’s appropriate?

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Hi, I’m looking to switch into marketing (entry level), as consulting is not aligned with my skill set/passions. Does anyone know of any ad agencies in LA that have good work-life balance, good pay, PTO, great culture, promotions, training? Your help means more than you know!!! Looking to do informational interviews and try to network my way in, as I feel the barrier to entry was much harder than anticipated. Anything helps, thank you so much!

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What makes a great agency environment (aka, culture)? Having worked in several, it almost sounds like an oxymoron. But if YOU were in charge, what would you do to provide a great employee environment?

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I recently accepted a job that I quite overqualified for because I’m in need of a job. I got hired as a Marketing Manager and work directly with the Marketing Director. Come to find out my director is still in school and has absolutely no marketing experience. She’s been with the company for 4 months. They seem to want to utilize my complete skills set and make up for her lack of marketing knowledge but maintain her position as director and pay me a entry level marketing manager salary. Advice?

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Any UK-based Digital Marketing 🐟 looking for a role with a people-centric global boutique? DM me your skills and I'll share the roles with you!

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