As a marketing leader, how do you pitch for shifts in business priority? Looking at my org there are some decisions being made that are bad for business. Very bad for business. I see it. Other folks in the org see it. How would you as a leader raise the alarm about your concerns? I’m thinking about finding a few allies to call on but someone needs to say something.

How would you go about doing it?

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I’d approach it by first gathering data to back up your concerns. Then, I’d find allies who share the same view, so it’s not just one voice. Present it in a way that shows how these decisions will impact the business, and offer solutions. It’s about framing it as a way to improve things, not just a critique.

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I like this strategy. It’s something I’ve started to do and will continue to build on. Great advice

Numbers. Having numbers and data to open the conversation is almost always the way to go. So is bringing solutions to the issues raised by those numbers to the table. (Too often I see people start with anecdotes and then generalized complaints, which is admittedly a very human response.)

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Good good. I’ll take these steps. I’ve already started the work in some ways so yes good advice.

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